Babies deserve love, not tariffs.
Right now, essential baby items—car seats, cribs, strollers, learning toys—are caught in the crosshairs of tariffs.
These aren’t luxuries. They’re necessities that every growing family and expecting parent in America needs.
And yet, families are being forced to pay more.
To make tradeoffs.
To pay what amounts to a baby tax.
We know parents will always try to do what’s best for their babies. But they shouldn’t have to choose between safety and affordability.
Not in America.
Becoming a parent is one of life’s greatest joys, one our country should champion, not tax.
We are a coalition of U.S.-based companies that serve millions of parents across this country. Together, we call for an immediate reprieve from tariffs on essential baby products. Because supporting new parents is how we invest in the next generation of Americans.
We don’t tariff our future.
We love it.
End the baby tax.
Give families relief on essential baby goods.
These tariffs are personal. Tell us how they’re affecting your family.
If you’re a parent making hard choices because of rising costs, we want to hear from you. Your story reminds people that families deserve better.
And if you just need a place to vent—we’re here for that, too.
By clicking ‘Share Your Story’ you agree to allow Babylist to quote you using your first name and last initial.
On April 23, Babylist CEO Natalie Gordon brought together a group of CEOs and founders from across the baby world to take a stand. We called for an immediate break on tariffs for baby products and took out a full-page ad in The Washington Post to make sure people noticed. Now, we’ve taken this message to Times Square.
Since this campaign started, we’ve heard from so many families and expecting parents about how these tariffs, the price hikes, and the fear of empty shelves are really making them feel. And honestly, that’s what matters most: your stories.
So we’re creating a space to hear from you. We want you to share what’s going on and help spread the word.
Along with a growing list of partner brands, we are raising our voices to make sure families can get the products they need without having to compromise on safety or quality. Because preparing for a baby shouldn’t feel stressful or scary. It should feel full of love, hope, and excitement.
We believe in our future and in future generations. We’re doing everything we can to support families.
Here’s how you can help:
Share your story with us
Post about it on social media
Get loud in your group chats
Tell your friends, your family, your community
The more we speak up, the more they will hear us in Washington, D.C.
We’re in your corner.
Who We Are
Join the growing movement, led by Babylist, in partnership with trusted brands serving millions of American families.
Make noise. Spread the word. Help us end the baby tax.
Tell Congress: Your Family Needs a Break.
Use our quick script to leave a voicemail or send an email to your representative:
“My name is [Your Name], and tariffs are making it harder to afford the basics—cribs, car seats and strollers are all necessities my family needs. These are essentials, not extras. End the baby tax. Give my family a break.”
Join the Conversation
This isn’t just policy—it’s personal. Help us make the baby tax impossible to ignore.
Tell the world how tariffs are impacting your family. Use the hashtag #EndTheBabyTax and tag @babylist
We have some assets you can download to help you tell your story.